ALL THE LAYER FARMERS ARE SELLING THE EGGS AROUND Rs230 PER HUNDRED EGGS IN THE WHOLESALE MARKET BUT IN RETAIL MARKET THE EGGS ARE BEING SOLD AROUND Rs300 PER HUNDRED EGGS.WHO IS EATING THE Rs70/- PER HUNDRED EGGS.SIMILARLY THE BROILER FARMERS ARE SELLING THE LIVE BIRDS AROUND Rs60/- PER Kg BUT IN THE RETAIL MARKET THE SAME IS BEING SOLD AT Rs100/- PER Kg.WHO IS EATING THE BALANCE AMMOUNT.WE THINK TO GET THE BETTER REALISATION OF THE PRICE TO THE PRODUCERS THE SELLING SYSTEM HAS TO BE CHANGED.